We make the things
 we wish existed. We add value, not noise, to people’s lives.

A creative xp studio

buildING bold brands and innovative user experiences

Brand & Creative Strategy

  • Brainstorming Sessions
  • Market Research
  • Positioning + Messaging
  • Visual Identity
  • Brand Audits

Product & Experience Design

  • Rapid Prototyping
  • UX Design
  • Mobile + Web Development
  • Usability Testing
  • Interactive Prototyping

Growth & Optimization

  • Performance Strategy
  • Growth Loops
  • Lifecycle Marketing
  • Retention Audits
  • Funnel Teardowns

Brand & Creative Strategy

  • Brainstorming Sessions
  • Market Research
  • Positioning + Messaging
  • Visual Identity
  • Brand Audits

Product & Experience Design

  • Rapid Prototyping
  • UX Design
  • Mobile + Web Development
  • Usability Testing
  • Interactive Prototyping

Growth & Optimization

  • Performance Strategy
  • Growth Loops
  • Lifecycle Marketing
  • Retention Audits
  • Funnel Teardowns

What we do

UX Design

Clarity is a feature. We turn messy ideas into usable flows, fast prototypes, and interfaces that feel obvious (in a good way). Built to validate early and scale clean.

Creative + Campaign Management

Launch is a moment—make it count. We concept, design, and manage campaigns that move fast, break norms, and actually get eyeballs (and clicks).

Brand Identity & Positioning

Make your product make sense—and stand out. We help you define what you are, who it’s for, and why it matters. Then we give you the words and visuals to back it up.

Web + App Development

Front-end or full-stack, we build like we’re shipping our own. Fast, clean, and opinionated—no bloated codebases or fragile stacks that buckle when you scale.

Performance Strategy

Ads that actually work. We handle targeting, creative testing, and media buys with founder budgets in mind—not agency retainers. Performance, not fluff.

User Growth + Automation

Growth isn’t just a funnel, it’s a system. We design activation loops, build automations, and make sure the right message hits at the right moment—without annoying your users.

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what we’ve been up to

We’ve got a lot going on. That’s how we like it. We can’t wait to show you more.

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who we are

Hear the story of how Midnight Aurora came to be and what we’re all about.

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let’s color outside the lines

Forget templates. Bring us the mess, the weird, the not-quite-there-yet. We’ve got you.